ABC News

For my analysis, I took each news network we were assigned and compared the number of female and male news reporters/anchors whom worked within the company and created a mini survey to look at each transcript. I used this process to get a general idea of whether the employee demographics and gender organization of female and male effected what was broadcasted about abortion and women’s right. I was surprised to find that most employee demographics matched the results of the survey. For example, that ABC news had an equal amount of men and women and balanced out their content they talked about. However, further analysis could be done on more transcripts to come up with a more accurate conclusion.

Down below you can find my analysis and results regarding ABC News as well as the three others.

There are a grand total listed within the ABC news website of the list of authors who broadcast and bring us our news we view today. Through the list, I totaled the amount of women and the amount of men. I was surprised to find that there are near 100 women that work within and about 90 men that work there. Generally, men tend to dominate such industries related to media. Looking at the Msnbc news, the breakdown is very similar. Though we are only given a list of the anchors and reports with biographies, the amount of women and men are similar to that ratio of ABC news. I recorded that there 9 women and 8 men. It would appear that both sites may even list an even amount of men and women or they hired an equal amount to their company. Fox news has on the other hand had only 13 women and 20 men. For CBS news, there were 14 men and only 8 women.  These demographics could potentially play a role in the coverage of certain topics and the opinions on those topics.

To bring myself to a conclusion, I have come up with a short survey to examine a few transcripts regarding the topic of abortion and women’s rights. I have written down these questions to examine each transcript.

1)      Who is the anchor/speaker presenting the news?

2)      How many times have they spoken?

3)      What content did they talk about?

4)      Did both genders speak for an equivalent amount of time?

5)      Who were the guests?

Here is the survey for the transcript from “This Week: Roundtable; war over women” which aired at 10:32 EST on April 15, 2012 on ABC News.

1)      Who is the anchor presenting the news?

George Stephanopoulos and Cokie Roberts

2)      How many times have they spoken?

Stephanopoulos has spoken 25 times and Roberts has spoken 20 twenty times. However, Stephanopoulos normally talks on the air of This Week.

3)      What content did they talk about?

A variety of subjects are discussed but mainly working mom’s, Ann Romney, justice for trayvon, presidential campaigns, gun control, and women’s rights. Roberts is actually the one who has been following women’s issues so she has mentioned this topic the most as opposed to Stephanopoulos. He often would ask about validation of the facts about women to Roberts and covers more on the other subjects.

4)      Did both genders speak for an equivalent amount of time?

Stephanopoulos spoke more often than Roberts but Roberts had more to say. At this point, I would conclude both of them have spoken an equal amount.

5)      Who were the guests/other speakers/other add clips or add-ins?

Paul Gigot, Katrina Vanden Heuval, Melody Barnes, Michael Bloomberg, Ann Romney, Mitt Romney, Barbara Bush, Bill Maher.

According to this mini survey, the content and the number of speakers are equal. This is possible ABC news had the intention of having a good balance between the two genders. However, it is possible they could have brought a well knowledgeable male to talk about women’s rights but the reaction to the newscast may have not been the same.

Here is the survey for the transcript from “The O’Reilly Factor” which aired at 8:30 pm EST on August 2, 2011 on Fox News.

1)      Who is the anchor presenting the news?

Bill O’Reilly, Marc Siegel, and Kathleen London.

2)      How many times have they spoken?

London has spoken a total of 12 times, O’Reilly a total of 12 times, and Siegel a total of six times.

3)      What content did they talk about?

This was an interesting talk since three points of views are presented about birth control, abortion, and personal responsibility. It appears Siegel is more concerned about the money being thrown away for something useless, London is supporting the use to prevent other problems caused by no access to birth control and no education, and O’Reilly brings in the topic of personal responsibility.

4)      Did both genders speak for an equivalent amount of time?

If the men were totally together then the men have spoken most of the time, however, this is O’Reilly’s show and the guests were the two doctors. London spoke a lot more but Siegel had more to say to support his reasoning.

5)      Who were the guests/other speakers/other add clips or add-ins?

The guests were the doctors.

According to this mini survey, the content and the number of speakers would also be equal. However, I don’t think that this was Fox News’s intention since this appeared to be a much heated discussion. Again, it is also another women on this news broadcast whom supports access to birth control. Though the transcript with ABC news did not mention birth control or abortion, it is still a women is supporting some context of women’s rights and support for them. I believe O’Reilly tried to stay unbiased; however, it would have been refreshing to have seen another guy stand up for women’s rights or side with birth control.

Here is the survey for the transcript from “Face the Nation” that aired at 10:30 am EST on May 13, 2012 on CBS news.

1)      Who is the anchor presenting the news?

Bob Schieffer and Norah O’Donnell.

2)      How many times have they spoken?

Schieffer spoke nearly 60 times and O’Donnell spoke at least 7 times.

3)      What content did they talk about?

This covers a variety of topics such as abortion, gay marriage, and working moms. Schieffer spoke most of the time but to question  a lot about the topics and lead the discussion, O’Donnell spoke most about gay marriage and working mom’s, and abortion was a topic covered by Perkins and he brought it up to compare it to gay marriage.

4)      Did both genders speak for an equivalent amount of time?

No, most of the discussion was done by men though one women spoke in paragraphs as opposed to a short reply.

5)      Who were the guests/other speakers/other add clips or add-ins?

Ted Olson, Deval Patrick, Clay Aiken, Tony Perkins, Mark McKinnon, Evan Wolfson, and Mike Rogers.

According to this mini survey, the content and the number of speakers for men and women are not equal. This is no surprise since CBS news has more men employed then women. On the brightside, CBS news is more likely to provide us with men’s point of view that would support women’s rights and abortion. This might make CBS news stand out over the other new broadcasts.

Here is the survey for the transcript from “The Rachel Maddow Show” that aired at 9:00 pm EST on April 23, 2012 on Msnbc.

1)      Who is the anchor presenting the news?

Rachel Maddow, Nancy Keenan, and Frank Rich.

2)      How many times have they spoken?

Maddow has spoken 23 times, Keenan a total of 7 times, and Rich a total of 13 times.

3)      What content did they talk about?

The content of this transcript include the talk about the anti-abortion movement, sugar daddies, and much politics. Keenan was pro-choice and stated her thoughts while Maddow lead the discussion, and Rich talked about politics.

4)      Did both genders speak for an equivalent amount of time?

Since Keenan talks for a more extensive amount of time as opposed to Rich, I would say this is equivalent. However, Maddow is also the lead of this show so it is dominated by the female gender.

5)      Who were the guests/other speakers/other add clips or add-ins?

The guests were Nancy Keenan and Frank Rich.

According to this mini survey, the content and the number of speakers for men and women are close to equal. Msnbc news had a ratio which was similar to ABC news and both had an anchor which leads the discussion with different genders. What stands out the most about Maddow’s show is that she goes into extensive detail and lets her guests speak for a longer allotted time. I might see more balance to screen time on Msnbc news versus ABC news but they appear very similar.

In conclusion, we can definitely see how the employee demographics and gender organization of female and male may effect what is broadcasted about abortion and women’s rights. Further research could be done about how or why each news broadcast had chosen to cover certain subjects and not others. If I could extend the analysis, I would have looked at more transcripts from all broadcasts to come to a sharper conclusion about whether each one gives equal screen time and who appears to be supporting abortion or is the most unbiased. I don’t think it’s a coincidence that most employee demographics matched the results of the survey. Based on my analysis, the conclusion I would bring to our group is that the employee demographics do affect what is broadcasted and who broadcasts it.

Works Cited:

“Authors List.” ABC News. ABC News Network. Web. 20 May 2012. <http://abcnews.go.com/author/&gt;.

“Face the Nation.” LexisNexis News. CBS News, 13 May 2012. Web. 20 May 2012. <http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&gt;.

“Is Mandating Preventative Care a Good Idea?” LexisNexis News. FOX News, 2 Aug. 2011. Web. 20 May 2012. <http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&gt;.

“Meet the Faces of Msnbc Tv.” Msnbc.msn.com. MSNBC TV, Jan. 2012. Web. 20 May 2012. <http://www.msnbc.msn.com/id/3080263/ns/msnbc_tv-about_msnbc_tv/t/meet-faces-msnbc-tv/#.T7swedz2bW9&gt;.

“Personality Bios.” Fox News. FOX News Network. Web. 20 May 2012. <http://www.foxnews.com/on-air/personalities/&gt;.

“Roundtable; War over Women.” LexisNexis News. ABC News, 15 Apr. 2012. Web. 20 May 2012. <http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&gt;.

“The Early Show.” CBSNews. CBS Interactive. Web. 20 May 2012. <http://www.cbsnews.com/sections/earlyshow/bios/main500222.shtml&gt;.

“The Rachel Maddow Show.” LexisNexis News. MSNBC TV, 23 Apr. 2012. Web. 20 May 2012. <http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&gt;.

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